Design and Innovation

The easiest way to increase your innovation bandwidth

Hassle-Free design and innovation support for growing product businesses

Strategically Creative, Tactically Maneuverable

Our purpose-built in-house team delivers smart Usability and evocative forms using a robust design process, from ideation to implementation. Whether you want to uncover new opportunities, or make a compelling pitch to leadership, we have you covered.

Product Development is about accomplishing a business objective. Along with our Continuous Technical Development Practice, we can go from blank sheet of paper to manufacturing hand off and everything in between.

We sweat the small stuff, so you don't have to!

The Zetsy Innovation and Design Process

Depending on where you are in your design and innovation process, we can support you with one or ALL of these steps.

1

Uncovering Futures

Identify growth areas, unlock new experiences, for future business value. Based on insights, future user, sustainability, maturing technologies, new markets, and macro trends

2

Innovation Mapping

Identify design needs, market, competition, and highlight areas of opportunity. Product Viability Analysis: practical? Challenges? support services needed? Preliminary understanding of product size, weight, fragility, lifespan, seasonality, price point.

User Needs Definition
Product Portfolio Optimization
Product RoadMap Recommendations
Design Theme Illustration
Product design specifications
Feature prioritization matrix

3

Configuration and Moodboards

Express the insights and inspiration creatively in rough sketches and mood boards. Using 2D and 3D builds, we create a visualization of the evolving proportion of the product. Build crude mock-ups for assessment of proportion

4

Design

Move from rough sketches to systematic refinement in 3D CAD, with manufacturing assumptions. Colors, materials, and surface studies. Create Brand Design Language Guideline for a common style across the product range. 3D printed mock-ups.

Form and Style
Concept Exploration and Filtering
CMF Exploration
Design Language
Development
3D Surface Build
CGI Rendering

5

Feasibility and Refinement

Fine-Tune the Design for Reality. Focus on Minute pre-engineering details necessary for manufacturing, budget, sustainability, and international tariff concerns. Customers may do additional focused tests for concept, usability, product pricing, and buying intention surveys.

6

Transfer To Engineering

3D CAD surfaces split for part formation and detail manufacturing engineering. Class-A Surfaces where necessary. We will also provide additional CGI renderings if required for CMF definition. If you use an ODM or CMS, they will love you for your attention to detail.

10 Reasons to work with Zetsy

And the Reason we Exist

Because your business exists to innovate for your customers. You owe it to them and to yourself.
Gain leverage with your ODM or CMS. Become more than just a buyer
Convert your written innovation idea into compelling sketches and renderings, without hiring
Generate new ideas, without additional effort
Free up your internal team capacity

Never Hire. And yet never run out of a team.
Get more and better innovations into your product pipeline
Get award winning quality at a fixed monthly cost
Get output that can be seamlessly translated to engineering
Save time and money

Ready to Make Your Idea a Reality?